How to Write Blog Posts That Perform in 5 Easy Steps

1. Choose the Format

Choose from one of the five click-worthy blog post formats below.

Content Format 1: Beginner’s Guide

• Write a title that includes the words “for beginners” or similar.
• Write a simple and encouraging introduction that does four things:
  • Reinforce their need to understand the topic
  • Uses simple language
  • Encourages the reader by explaining that the topic can be easily grasped by the layperson.
  • Tells them what they’ll learn by saying “In this post you’ll learn”
• Go Through Everything They Need to Know
  • Think about the questions a beginner might have about the topic, and answer them comprehensively. Use a subheading for each question.
  • Example questions for “A Beginner’s Guide to Driving While Intoxicated”
    • What’s the Difference Between DWI and DUI?
    • What are the Consequences of a DWI?
    • What are Common Defenses to DWI?
• Conclude with a short summary and call to action

Content Format 2: Expanded Definition

• Write a title that starts with “What Is” or “What Are" For example:
  • What is a DWI? Everything You Need to Know.
  • What is the Difference Between a DWI and DUI? Driving While Intoxicated and Driving Under the Influence: Explained
  • What is a Rising BAC? A [Brief/Quick/Detailed] Introduction
  • Define the term in the introduction
• Anticipate and answer follow-up questions
• Conclude with a short summary and call to action

Content Format 3: Listicle

• Create a numbered title. For example:
  • XX Ways to Achieve[Goal]
  • XX [Topic] Tips to Dominate [Goal]
  • XX [Type] Tools to Optimize [Goal]
  • XX Reasons Why [Problem] is Preventing [Goal]
• Write a short intro that establishes trust in as few words as possible
• Create numbered subheadings for list items
• Conclude with a final tip and call to action

Content Format 4: How-To

• Create a “How-To” title, such as “How to [Goal]”
• Write a short trustworthy intro using the problem, solution, proof formula
  • Problem: Demonstrate you understand the problem
  • Solution: Briefly present the solution
  • Proof: Demonstrate experience and success in solving the problem
• Use numbered steps for subheadings
• Conclude with a short summary and call to action

Content Format 5: Thought Leadership

• Write a provocative title using a contrarian or surprising statement and non-typical language to catch the reader’s attention
• Reel them in with a hook acknowledging the common belief you’re challenging and confidently state your contrarian view
• Outline the current state and share the prevailing wisdom
• State the unequivocal problem and why the current approach is wrong. Leverage logical arguments, data, and real-world examples as proof
• Present the contrarian view as a solution to the problems you’ve mentioned, then explain why it works, despite maybe seeming counterintuitive
• Anticipate potential criticisms of your approach and address them directly
• Drive the point home in the conclusion and include a call to action

2. Optimize for Local SEO

Local SEO means optimizing your online presence to rank for location-based searches (think Google Maps and the local “3-pack”). It focuses on Google Business Profile, consistent NAP citations, localized content, and reviews. To do this:

• In titles, include the location. For example:
  • “How to Beat a DWI Charge in Houston”
  • “DWI vs. DUI in Texas: What Houston Drivers Should Know”
  • “What are Houston ‘No Refusal’ Weekends? Blood Draws, Warrants, and Your Rights”
• Incorporate localized keywords in the body and, specifically, in the call to action. For example:
  • “In Texas, adults are usually charged with DWI under Penal Code §49.04; DUI is typically for drivers under 21 and can land in Houston Municipal Court or a local JP court.”
  • “If you’ve been charged with DWI in Harris, Fort Bend, or Galveston County, you need experienced representation on your side. Contact [Law Firm Name] at [Phone Number] for your free consultation.”

3. Optimize for Technical SEO

Technical SEO means optimizing a site’s infrastructure so search engines can efficiently crawl, render, and index pages. It covers site speed/Core Web Vitals, mobile friendliness, structured data, canonicalization, XML sitemaps, and clean internal linking.

Use Headings and Subheadings Bots can Crawl

You can change the format of text by highlighting it and selecting “Turn into.” Alternatively, you can type forward-slash “/” as a shortcut.

• Titles are “Heading 1”
• Subtitles are “Heading 2”
• Subheadings are “Heading 3”
• Bold for emphasis

Internal Links, Related Posts, and Tags

What These Links Do for SEO

• Help search engines discover pages, understand topic relationships, and pass authority to your priority pages.
• Improve user pathways (lower bounce, higher time-on-page), which supports better rankings and conversions.

How to Do It

• In the first 100–200 words, in the primary-post on the topic, add one contextual link to the sub-post.
• You can do this by highlighting the text and clicking “Add link” or typing the shortcut “⌘K.” Then, type the page title or external url you want to link to.
• For example:
  • Primary Post Title: “What Happens After a DWI Charge in Houston?”
    • Post Body: “Within 15 days of a Houston DWI arrest, you must request an ALR hearing to protect your license.
  • **Sub-Post Title: “**Houston ALR Hearing Deadline: Request Within 15 Days”
    • Post Body: “For the full post-arrest timeline—booking, first settings, and next steps—read What Happens After a DWI Charge in Houston?.”

Related Posts

Related posts appear at the bottom of each blog post.

• Add 3-5 related posts by clicking on the “Related Posts” field and typing the title of the related post. Then, click the “+” button from the search results.

Tags

Tags allow you to categorize posts by topic. For example, a user can click “DWI” and all posts are filtered to those tagged “DWI.”

• In the “Tags” field, either search for and select an existing tag or start typing to create a new one.

Leverage Slugs, Excerpts, and Meta Descriptions

Slugs, excerpts, and meta descriptions each sharpen technical SEO in different ways: slugs (the URL paths) signal topic and improve crawlable site structure; excerpts provide custom summaries on archives/feeds to avoid duplicate/thin content and boost internal CTR while giving crawlers clearer context; and meta descriptions (not a ranking factor) often become your SERP snippet.

Fortunately, we’ve done the pre-work for you. Simply hover your mouse over any of these fields and click the “🪄 Update.” It uses our custom prompts and AI to generate appropriate slugs, excerpts, and meta descriptions from the content of the blog post.

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4. Images, Filenames, and Alt Text

Strong images do more than “look nice”—they improve click-through, reduce layout shift, boost accessibility, and give search engines extra context to rank and show your posts (including in Google Images/Discover). Google Image Search is your best resource for high-quality relevant images.

To add the image, click on the “Main Image” field and click “Choose a File.” Use the same image for “OG Image.”

• Image Size
• Image Filenames
• Alt Text

5. Schedule & Publish

• Click the empty field in “Publish Date” and select the date the post should go live.
• Check the box for “Scheduled,” and it will automatically publish on the corresponding “Publish Date.”